The purpose of having a target audience is so that you can find out who your thriller film is targeted towards and therefore can appeal to the audience. The research that we carried out to find out our target audience was a opportunity sample where we went into our schools common room where we handed out questionnaires. We done this particular sampling method as we an get an even spread of what we want and there is no bias or demand characteristics involved. We surveyed 40 people to get a good sample where we can get mixed views and find similarities on what people want giving our task population validity. The vox pops that we carried out helped us as we got a first hand view on what people want and we can tell if they are lying or being serious, however this particular method does contain demand characteristics.
Your evaluation shows a basic understanding of the research that you carried out and this is because you have not referenced your data in anyway, which makes this basic.
ReplyDeleteYou also need to explain how your research will assist you with planning your thriller